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The COVID-19 crisis has had a huge impact on small business outcomes. The Atlantic France company Precis’Dec, specialised in precision machining, managed to bounce back by launching an innovative hook to hang pictures and decorative items without using tools.
A company from Atlantic France has created a new item during the pandemic, called L’Attachante (in English “The Endearing One”). Based in La Chapelle-du-Bois, in Sarthe, Precis’Dec has existed since 1997 and has 19 employees. For 23 years, the company has specialized in bar turning for the aeronautics and automotive industry. The crisis enabled it to reinvent itself.
An innovative wall hook that does not require tools
This new product called L’Attachante is a revolutionary patented wall hook that does not look like any other. It has been conceived to attach any frame or decorative item onto walls, PLACO walls and ceilings without using a drill nor hammering nails. It can be easily screwed by hand and can hold up to 10kg on a wall and 8kg on a ceiling.
Environmentally responsible, the patented wall tie is made from aluminium or brass in the Atlantic France region. Useful and functional, the product can be bought from a dedicated website or in hardware and home furnishing stores, as well as some supermarkets.
From 10 to 15% of the company’s revenue within a year
The company has also developed a wide range of fasteners that can be clipped on the Attachante hook: coat racks, shelf supports, picture and mirror hooks, etc. The wall hook costs between €4,90 and €8 and the accessories between €5 and €12,50. The company plans to boost its revenue with its new products.
Within a year, we hope that this production will represent 10 to 15% of our turnover. Initially, this product has been conceived to make up for losses the company has suffered. But in the end, we also want to develop it with this complementary branch.
Philippe Bansard, CEO of Precis’Dec
